Content Debt is Why You Can’t Have Nice Things
Don't Miss More Opportunities Because of Content
Did you know that a whopping 70% of content goes unused? And content programs often end up bleeding money because of it.
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Welcome to Ink and Needle
My Story
Plugging content gaps is how I have made and saved Fortune 500 companies over 40 Million dollars.
Many "experts" struggle to quickly and efficiently fill content gaps, often spending too much time discussing or searching for content instead of addressing the root of the problem. Leading to more expensive meetings and lost revenue.
Finding the right solutions can be daunting. That's where I come in. With a proven track record of success, I specialize in:
- Eliminating content debt and maximizing content ROI
- Enhancing customer engagement and loyalty through strategic content initiatives
- Establishing a unified brand voice that resonates with your target audience
- Providing seamless content management solutions for increased efficiency
- Driving traffic to your website and boosting conversions with targeted content strategies
My Approach
Ever heard the phrase "knowledge is power"?
As a content strategist with a decade of experience working with industry giants like Wayfair and Pinterest, I take that mantra to heart.
I leverage your business data and resources to guide your content decisions, crafting a tailored strategy that aligns perfectly with your goals and resonates with your audience. With me, you'll have full clarity on your existing content and know exactly where to find it when you need it.
Services:
Content Audits and Optimization:
- Identify gaps and opportunities in your content strategy
- Optimize existing content for improved performance and engagement
- Streamline content workflows for increased productivity and efficiency
Content Governance and Management:
- Establish robust governance processes to ensure content quality and consistency
- Implement structured content management systems for seamless content creation and distribution
- Ensure compliance with industry standards and regulations for enhanced credibility
Content Strategy Optimization:
- Evaluate and refine your content strategy to align with business objectives
- Tailor content to target audience preferences for maximum impact
- Track performance metrics and adapt strategies for continuous improvement
Training and Capacity Building:
- Empower your team with customized training programs and resources
- Equip your team with the skills and knowledge needed to execute content strategies effectively
- Foster a culture of content excellence and collaboration within your organization
Technology Assessment and Optimization:
- Assess and optimize your content technology stack for improved efficiency and effectiveness
- Implement tools and technologies to streamline content creation, distribution, and management
- Stay ahead of industry trends and advancements with regular assessments and updates